Vanity Business Definition
Vanity is a mall based specialty retailer offering affordable Jr. lifestyle apparel and accessories targeted to fashion conscious female teens and young adults. We strive to provide our customers with an attractive and relevant shopping environment assisted by friendly and knowledgeable consultants.
Our competitive set in the marketplace includes Charlotte Russe, Forever 21, Aeropostale, American Eagle Outfitters, Wet Seal, The Buckle, Hollister, and Abercrombie and Fitch, American Apparel and others.
Incorporated in 1966, Vanity made its mark in the Midwest as a trendy, affordable, junior's clothing store, appealing to women in their teens and twenties. Throughout the years, Vanity has grown to establish our now 200 stores in 27 states. Our Corporate Headquarters and Distribution Center reside here in Fargo, ND and support the 200-store chain.
Vanity has been successful in progressing with our customer and sustaining growth by delivering cutting-edge fashion, offering a variety of unique styles and fits ranging from size 0-17, 25-34 and up to 37 length, appealing to the price conscious consumer and for being known as having the most friendliest and knowledgeable consultants in the junior sector. We have a strong customer base who grows up with us and looks to us for their fashion needs. Vanity creates a freshly unique store atmosphere that cultivates freedom of self-expression through fashion. We understand the importance of individuality in today's world, and are committed to being first with today's latest fashion to reflect our customer's personal style.
Vanity will continue to compete for even more market share in junior fashion. With an aggressive growth plan in place, it is our vision to further expand into existing markets and into other regions of the country.
Vanity People & Environment
Vanity is proud of our roots and being based out of Fargo, ND. We pride ourselves on the quality people we recruit and employ. Our team is made up of very passionate, dedicated, and hardworking people who have a team mentality. From the Corporate Headquarters here in Fargo, to the furthest store in San Angelo, TX, our team is the driving force behind our success.
You will find that our Corporate Headquarters take on a relaxed, casual work environment. Business casual is the attire and we employ a wide variety of talents from across the Red River and beyond. Come as you are and show us what you got!
Vanity Core Values
Our relationship with our stakeholders, communities, customers and associates will always be based on the following principles:
Striving for Excellence